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Rebrand rollout for UK retailer

Client: Confidential

Value: £40,000

Size: Not provided

Challenge

AB Group were asked by a major UK retailer, to assist with rebranding their Rochdale Central branch in Greater Manchester. With the branch located on a centre management retail park, this fixed scope project required us to update the store to current brand specifications for both the interior and exterior as part of their nationwide rebranding.

Solution

Before work commenced, a program of work was submitted to centre management with clear RAMS sent for review and sign off. With everything in place, we were able to begin with the rebranding work to lift and modernise the branch. This included: new signage and decor throughout the store, new gondola elements, and flooring repairs. We also completed a Foamex treatment to the perimeter walls and columns.

Outcome and benefits

The Rochdale Central branch is now modernised and up to date for both customers and staff alike. With the rebrand rolling out nationwide, this store is now unified with the brand as a whole. Carried out to the highest of standards, this rebranding project was carried out quickly and efficiently, with little disruption to customers.

Professional insight

When rebranding a retail store, the roll out has to happen more or less overnight, and with this particular branch on a centre management retail park, there were other deadlines and regulations to consider also. AB Group has carried out a number of rebrands of this nature and therefore understands the sector thoroughly and can be trusted to implement such work for individual stores, making sure all contractors and materials are on-site when they should be to enable a smooth workflow, and ensuring a high standard of work and finish is achieved on time and on budget.